Just in case that last pic creeped you out, here are a couple more jolly ads from the Strand Magazine (December 1927). A much more appropriate one for Bovril than the last one I posted. Birds Custard on the the other hand always seemed to produce attractive ads.
I am the editor of a website devoted to ghosts and folklore in Britain, Uncanny UK. I am the former editor of 'Paranormal Magazine' and I have written five books, including 'Haunted Wales', which is to be republished by the History Press in 2011.