A month later, The Strand cover finally gets a make-over. The Edwardian flower seller is replaced with a post-Flapper yummy mummy and the motors are modernised. Almost too late, though, bearing in mind it's 1929. And fairly soon the editors will realise that bespoke covers sell the contents better (although, of course, it would have cost more money to pay for the artists to do them). I haven't progressed far enough yet but I suspect this new-look cover fails to survive past 1930, especially with the constant changes in fashion during that decade.